Niche Markets: Assessment and Strategy Development
for Agriculture

Western Extension Marketing Committee


	Niche Markets is available for download in pdf format (Adobe Reader required to open and read the files). Complete book in one pdf file
	Individual articles in the book		Related slide presentation
	What are Niche Markets? What Advantages do They Offer? Dawn Thilmany		What Are Niche Markets? What Advantages Do They Offer?
	Evaluating Market Size Russell Tronstad		Evaluation of Market Size
	A Market-Driven Enterprise Screening Guide Ramiro Lobo, Larry Lev, and Stuart T. Nakamoto		A Guide to Screening Market-Driven Enterprises An Introduction to Profitseeker: Crop/Enterprise Screening Guide
	Niche Market Pricing and Strategies for Maintaining Price Premiums DeeVon Bailey and Ruby Ward		Niche Market Pricing and Strategies for Maintaining Price Premiums
	Strategies for Competitive Advantage Cole Ehmke		Strategies for Competitive Advantage
	Marketing and Promotion Resources: Leveraging Existing Programs and Resources Dawn Thilmany and Kynda R. Curtis		Marketing and Promotion Resources: Leveraging Existing Programs and Resources
	Conducting Market Research Using Primary Data Kynda R. Curtis		Conducting Market Research Using Primary Data
	Estimating Market Potential Using Published Data: A Trade Area Analysis Example Thomas R. Harris		Trade Area Analysis
	A Preliminary Comparison of Organic, Grafted, and Conventional Cantaloupe Production Under Subsurface Drip Irrigation Russell Tronstad, Chieri Kubota, Michael McClure, and Mary Olson		A Preliminary Comparison of Organic, Grafted, and Conventional Cantaloupe Production Under SDI
	Lasater Grasslands Beef: A Case Study on Natural & Sustainable Meats Bridger Feuz		Lasater Grasslands Beef
	Hidden Valley Organic Dairy Farm: A Case Study on Organic Dairying Wilson Gray		Hidden Valley Organic Dairy

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Questions regarding content: Russell Tronstad
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Last updatedAugust 27, 2008
Document located at http://ag.arizona.edu/arec/wemc/nichemarkets.html