Western Profiles
of Innovative
Agricultural Marketing:

Examples from Direct Farm Marketing and Agri-Tourism Enterprises

Complete book (minus the covers) 21.3MB pdf file

Front and back covers 1.8MB pdf file

Individual files of each book chapter in pdf format.

Front matter (title, copyright page, table of contents) plus Preface (116k)
Russell Tronstad

Introduction: Getting Started with Direct Farm Marketing and Agri-Tourism (152k)
Rod Sharp and William Rigg

Creative Growers: Pursuing a “Customer Intimacy” Approach
(228k)
Larry Lev

Seabreeze Organic Farm: Farming on the Urban Edge
(2.4MB)
Ramiro Lobo and Etaferahu Takele

Nalo Farms: Servicing High-End Restaurants
(1.3MB)
Stuart T. Nakamoto

Love Family Farms: Kona Coffee for the Japanese Market
(1.1MB)
Kent Fleming and Stuart T. Nakamoto

Cattail Creek Farm: Building a Successful Part-Time Farm through Informal
Collaborative Agreements
(656k)
Larry Lev

Rocky Mountain Beef Cooperative: Marketing “Natural” Beef
(948k)
Rod Sharp

The Holualoa Kona Coffee Company: Marketing Memorable Experiences and High-Quality Products
(2.4MB)
Stuart T. Nakamoto and Kent Fleming

Sunfresh Farms: A Project That Quickly Mushroomed into a Large Direct-Marketing Business
(968k)
Russell Tronstad

English Farm: Krazy Korn Maze
(824k)
Rod Sharp

Schnepf Farms: The Southwest’s Premier Family Entertainment Farm
(3.7MB)
Russell Tronstad

Mother Nature’s Farm: Marketing the Farm Experience and Diverse Products
(1.3MB)
Russell Tronstad

Southridge Farms: Moose Droppings for Sale
(1MB)
Ruby Ward, DeeVon Bailey, and Dean Miner

Mebane Farms: Pastured Poultry
(856k)
Rod Sharp

Honeyacre Produce Company: Successfully Adapting to Change
(1.2MB)
Wendy Umberger and Dawn Thilmany

American Pet Diner: Marketing Alfalfa to Pets
(940k)
William Riggs

Thompson Farms: Do Real Farmers Sell Direct?
(408k)
Larry Lev

Harward Farms: Sweet Corn
(1MB)
Ruby Ward, DeeVon Bailey, and Dean Miner

Summary: Guiding Principles for Innovative Direct Marketing of Agricultural Products
(180k)
Wendy Umberger, Larry Lev, and Russell Tronstad