Traditional commodity marketing channels have not provided sufficient returns for many small- and medium sized-farmers to maintain a viable livelihood in recent years. This web site is focused on helping producers that are looking for ways to differentiate their product so that they can receive higher prices, obtain better market access, and experience less volatile price swings. Interest in value-added agriculture largely arises from the fact that the value added on the farm for each consumer dollar spent on food has slipped from around 22.8¢ in 1950 to only 8.9¢ in 2004. We hope that the curriculum and resources on this site will assist you in identifying, selecting, managing, monitoring, and growing agricultural enterprises that increase value-added on farms and ranches.
Value-Added Agriculture Bookmark
Direct Farm Marketing and Tourism Portal
Western Center for Risk Management Education
Western Farm Management Extension Committee
Articles, Publications, and Other Curricula
Value-Added Agriculture Toolbox
New! Western Farm and Ranch Transition Strategies
And in Spanish/ también en español: Estratagias de Transición para Granjas y Ranchos en el Oeste de los Estados Unidos
Markets: Assessment and Strategy Development for Agriculture
and Labeling Considerations for Agricultural Producers
Western Profiles of Innovative Agricultural Marketing available now in pdf format for downloading and printing.
U.S. CATTLE IDENTIFICATION SYSTEMS: Risk Management and Market Opportunities is a collection of fact sheets, developed by authors with national expertise in the subject area. This book is available now in pdf format for downloading and printing.
Managing for Today's Cattle Market and Beyond
|Value-Added Agriculture is hosted by the Western Extension Marketing Committee, whose mission is to improve the quality of marketing education programs throughout the Western region. Expertise and resources are pooled together by committee members to address common agricultural marketing issues. The committee consists of extension economists from the 13 Western states, including Alaska and Hawaii. Support for the committee is provided by state extension directors, the Western Center for Risk Management Education, and the Cooperative State Research Education and Extension Service.|
This site is hosted
by the Department of Agricultural &
Resource Economics, University of Arizona
Questions regarding content: Russell Tronstad
Send all other questions and feedback to: firstname.lastname@example.org
February 19, 2014
Document located at http://ag.arizona.edu/arec/wemc/index.html