value-added agriculture logo

Western Extension Marketing Committee logo

Traditional commodity marketing channels have not provided sufficient returns for many small- and medium sized-farmers to maintain a viable livelihood in recent years. This web site is focused on helping producers that are looking for ways to differentiate their product so that they can receive higher prices, obtain better market access, and experience less volatile price swings. Interest in value-added agriculture largely arises from the fact that the value added on the farm for each consumer dollar spent on food has slipped from around 22.8¢ in 1950 to only 8.9¢ in 2004. We hope that the curriculum and resources on this site will assist you in identifying, selecting, managing, monitoring, and growing agricultural enterprises that increase value-added on farms and ranches.





Value-Added Agriculture Bookmark

Direct Farm Marketing and Tourism Portal

Western Center for Risk Management Education

Western Farm Management Extension Committee

Member Directory



Articles, Publications, and Other Curricula

Value-Added Agriculture Toolbox

New! Western Farm and Ranch Transition Strategies

And in Spanish/ también en español: Estratagias de Transición para Granjas y Ranchos en el Oeste de los Estados Unidos

Niche Markets: Assessment and Strategy Development for Agriculture
available now in pdf format for downloading and printing

Certification and Labeling Considerations for Agricultural Producers
available now in pdf format for downloading and printing.

Western Profiles of Innovative Agricultural Marketing available now in pdf format for downloading and printing.

U.S. CATTLE IDENTIFICATION SYSTEMS: Risk Management and Market Opportunities is a collection of fact sheets, developed by authors with national expertise in the subject area. This book is available now in pdf format for downloading and printing.

Managing for Today's Cattle Market and Beyond

Marketing Concepts


Consumer Issues

Commodity Specific Studies

  Western Extension Marketing Committee logo Value-Added Agriculture is hosted by the Western Extension Marketing Committee, whose mission is to improve the quality of marketing education programs throughout the Western region. Expertise and resources are pooled together by committee members to address common agricultural marketing issues. The committee consists of extension economists from the 13 Western states, including Alaska and Hawaii. Support for the committee is provided by state extension directors, the Western Center for Risk Management Education, and the Cooperative State Research Education and Extension Service.


This site is hosted by the Department of Agricultural & Resource Economics, University of Arizona
Questions regarding content: Russell Tronstad
Send all other questions and feedback to:

Last updated February 19, 2014
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