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Niche Markets: Assessment and Strategy Development
for Agriculture

Western Extension Marketing Committee

 

cover of Niche  Markets book

 

Niche Markets is available for download in pdf format (Adobe Reader required to open and read the files).

Complete book in one pdf file


Individual articles in the book

 

Related slide presentation

What are Niche Markets? What Advantages do They Offer?
Dawn Thilmany

 

 

What Are Niche Markets? What Advantages Do They Offer?

Evaluating Market Size
Russell Tronstad


 

Evaluation of Market Size

A Market-Driven Enterprise Screening Guide
Ramiro Lobo, Larry Lev, and Stuart T. Nakamoto

 

 

A Guide to Screening Market-Driven Enterprises

An Introduction to Profitseeker: Crop/Enterprise Screening Guide


Niche Market Pricing and Strategies for Maintaining Price Premiums
DeeVon Bailey and Ruby Ward

 

 

Niche Market Pricing and Strategies for Maintaining Price Premiums

Strategies for Competitive Advantage
Cole Ehmke

 

 

Strategies for Competitive Advantage

Marketing and Promotion Resources: Leveraging Existing Programs and Resources
Dawn Thilmany and Kynda R. Curtis

 

 

Marketing and Promotion Resources: Leveraging Existing Programs and Resources

Conducting Market Research Using Primary Data
Kynda R. Curtis

 

 

Conducting Market Research Using Primary Data

Estimating Market Potential Using Published Data: A Trade Area Analysis Example
Thomas R. Harris

 

 

Trade Area Analysis

A Preliminary Comparison of Organic, Grafted, and Conventional Cantaloupe Production Under Subsurface Drip Irrigation
Russell Tronstad, Chieri Kubota, Michael McClure, and Mary Olson

 

 

A Preliminary Comparison of Organic, Grafted, and Conventional Cantaloupe Production Under SDI

Lasater Grasslands Beef: A Case Study on Natural & Sustainable Meats
Bridger Feuz

 

 

Lasater Grasslands Beef

Hidden Valley Organic Dairy Farm: A Case Study on Organic Dairying
Wilson Gray

 

Hidden Valley Organic Dairy


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Last updatedAugust 27, 2008
Document located at http://ag.arizona.edu/arec/wemc/nichemarkets.html